The store was founded by Iris Govaerts.
When family and friends said that they wanted to shop in her closet, she came up with the idea to start a webshop where people can shop outfits that could be in her wardrobe.
In June 2019, she opened her first store in the heart of Antwerp.
Every item is handpicked with passion for fashion by Iris herself. Because we want to prevent that everyone is wearing the same items, our stock is limited. So if you like it, buy now or cry later.
Casual, classic and tough are the styles that describe Iris best. This in combination with what she does best, make women feel confident and pretty.
Every month we have new items coming in. We try to keep our webshop as up-to-date as possible. To make sure you are able to shop the latest arrivals, we advise to visit our store or follow us on social media.